Real estate sales teams across India have been running on broken intelligence for decades — pouring crores into campaigns, waiting weeks, and receiving leads that were 65% junk before the first call was even made. We decided there had to be a better way.
The Problem We Saw
India's real estate industry collectively spends more on performance marketing than almost any other B2C sector — and gets some of the worst returns on it. Not because teams aren't working hard enough. Because the entire model is built on volume, not intelligence.
Portal leads go to ten brokers simultaneously. Broker databases are 65% stale before the first dial. Telecallers burn through 5,000 numbers for 25 conversations, and then quit. High-intent buyers go to competitors because the right team called them two days too late.
This isn't a marketing problem. It's an intelligence problem. And no one was solving it.
Siggnals isn't another ad channel or lead portal. It's a new category entirely: tell us your project, and we identify the people most likely to buy it — before they've started searching, without running a single campaign.
Layer 01
Verified income, employment, location behaviour, and purchase intent — mapped across India's top residential buyer segments. Built from scratch. Owned entirely by us.
Layer 02
Every profile is scored across financial capacity, location fit, life stage, career stability, and investment history — before it reaches your sales team. No noise. No guesswork.
Layer 03
Ranked, enriched, exclusive lead lists delivered in minutes — directly into LeadSquared, Zoho, Salesforce, or any CRM your team already uses. Your team calls. They don't qualify.
Siggnals exists to flip the funnel. Instead of broadcasting to the market and hoping the right buyer sees it — we identify who the right buyer is for your project, and reach them directly, before they've started searching.
Get Started
Watch how India's fastest-growing real estate teams identify and convert high-intent buyers at scale — without running a single untargeted ad.
Most lead generation starts when a buyer shows interest — fills a form, clicks an ad, searches on 99acres. By then, they have already spoken to three other developers. Siggnals starts earlier.
You give us your project brief — location, unit configuration, ticket size. We search a proprietary database, enrich every matched profile across multiple buyer-readiness signals, score and rank them using an AI propensity model, and deliver the list directly to your CRM. Same day. Exclusive to your project. Less than 10% junk, guaranteed.
Ready to see it with your actual project? Book a 30-minute demo →
Portals are inbound — they capture buyers already searching and distribute those leads simultaneously to every developer who paid for visibility. By the time you call, the buyer has spoken to three competitors.
Siggnals is outbound — we find buyers before they search, before they fill any form, before your competition knows they exist. Leads are built exclusively for your project, not shared with anyone. Our junk rate SLA is less than 10%, with a replacement guarantee if we exceed it.
Most customers use Siggnals alongside portals, not instead of them.
We aggregate from a proprietary multi-source network — professional databases, public registries, employment data, and enrichment APIs — calibrated specifically for Indian residential real estate. We do not share source specifics for competitive reasons, but the output is verifiable.
In our Bengaluru pilot, a developer whose broker database produced 65%+ junk saw junk drop to 16% on our batch — a 75% reduction — without changing anything about their sales team or process.
The trial runs in days, not weeks. Here is exactly how it works:
Day 1–2: We confirm your project details, ICP parameters, and success metrics. Sample profiles are delivered within 24 hours of receiving all inputs.
Sample approval: You review the sample. Once approved, we run the full 1,000-lead batch.
Post-delivery: We set up a review call to compare performance against your baseline.
No campaign build. No IT project. All you need to provide is your project brief.
Yes. We integrate with all major CRM platforms used in Indian real estate, including Salesforce, HubSpot, Zoho CRM, Pipedrive, Freshsales, LeadSquared, Agile CRM, Sell.Do, NoBroker CRM, TeleCRM, DaeBuild, Tranquil CRM, Build Formula, PropFlo, 99Sales CRM, BizPlus CRM, RSoft CRM, and RealE 360. For any other setup, we offer a REST API and CSV export.
Every lead arrives in your CRM with a propensity score, Hot/Warm/Cold tag, and enrichment context attached. Your team opens their existing tool and sees a ranked call list — nothing new to learn.
No. Integration is handled by our team. You need one person with CRM admin access for approximately 30 minutes. Everything else is done on our side.
Your telecallers do not interact with Siggnals at all — they just see a ranked lead list in the CRM they already use.
Siggnals sources data from publicly available professional databases and directories. We do not scrape private data or access financial records directly. Our platform is aligned with India's Digital Personal Data Protection (DPDP) Act 2023 framework. All data is encrypted at rest and in transit and is never sold or shared with third parties.
Your data stays yours. We read lead records only to calibrate the matching model and measure performance. We do not store, sell, or share your CRM data. You can revoke access at any time — all synced data is deleted from our systems within 72 hours.
Full data handling terms available on request.
In our Bengaluru pilot, a mid-size developer who was receiving 65%+ junk from their broker database saw junk drop to 16% on our first batch — a 75% improvement — with qualified buyers identified for site visits within days, and a strong pipeline of follow-up interested leads.
We share a baseline report at the start of every trial so you can measure the delta yourself.
Most tools apply generic rules — job title, company size — that have no bearing on whether a family is ready to buy a home this quarter.
Siggnals scores on signals specific to residential property purchase in India: financial readiness, life stage, location fit, and career stability. The model is trained on Indian residential buyer conversion outcomes, not global or B2B datasets. It knows what a buyer who is 90 days from a purchase actually looks like — before they raise their hand.
The reduction in telecaller time spent on junk leads alone — from 80% of calling hours on dead numbers to under 20% — produces a measurable productivity gain before the first closure. On-target customers see this shift within the first two weeks of the trial.
Every trial includes defined success metrics set on Day 1. You measure the delta yourself against your historical baseline.
Siggnals was built with channel partners as a primary audience. Portal leads go to 10 brokers simultaneously — the one who calls first closes significantly more often. Siggnals finds buyers before they fill any portal form, exclusive to your mandate. You call first, every time.
You get a separate, project-specific buyer list per mandate — scored for that project's location, ticket size, and buyer profile. We also offer database re-enrichment: if you have a cold lead database from previous mandates, we re-score every profile for your current projects.
Yes. The platform is built for multi-project environments. Each mandate gets its own ICP, scoring model, and buyer list — all managed from a single account. There is no cross-contamination between projects; every list is independent and exclusive.
Siggnals removes complexity from the telecaller's workflow, it does not add any. Your team opens their existing CRM and sees a ranked list labelled Hot, Warm, or Cold. They call the Hot leads first. There is no new interface to learn, no dashboard to check. The change feels like relief, not a rollout.
Every customer gets direct access to our customer success team — available on WhatsApp and email. If junk leads exceed the 10% SLA in any batch, we replace them proactively at no additional cost.